The journal

How to choose well, from people who do it every day.

No sales talk. Just honest, simple guides on diamonds, gold, and the pieces that matter most.

Gold coins and bangles arranged for Akshaya Tritiya

Festive · Featured

Buying Gold on Akshaya Tritiya: A Calm, Simple Guide

Akshaya Tritiya is one of the busiest gold-buying days of the year, which is exactly why it is easy to buy badly. Here is how to buy gold with a clear head.

6 min read

Polki and Kundan jewellery laid side-by-side on cream cloth

Buying Guide

Polki vs Kundan: A Simple Guide to Telling Them Apart

Polki and Kundan look like cousins on the counter, but one holds diamond value and one does not. Here is the difference in plain words, and how to choose.

7 min read · Read →

GIA certificate next to a loose diamond on a cream linen surface

Buying Guide

How to Read a Diamond Certificate: GIA, IGI, and What Matters

A diamond certificate is a page of numbers, and that is how a weak stone gets sold as a strong one. Here is how to read GIA and IGI reports and verify the stone yourself.

7 min read · Read →

Soft cloth being used to clean a Polki necklace

Craft

How to Care for Polki Jewellery So It Lasts for Generations

Polki is beautiful and delicate, and the two go together. A few small habits, all coming from one fact about how it is made, keep a piece looking new for decades.

5 min read · Read →

Bridal

The Wedding Jewellery Checklist for the Bride

Every piece a bride needs, and the order to plan them in, so nothing is left to the last week.

7 min read · Read →

Certificate of authenticity displayed alongside a diamond ring

Buying Guide

Why a Certificate Is Worth More Than a Good Price

The cheapest stone is rarely the best value. Here is how to think about it.

5 min read · Read →